Photographers4u
Aggregating the fragmented Indian photography market. Standardizing payments, building community, and creating sustainable income streams.
Discovery Phase
We interviewed 50+ photographers and identified a broken ecosystem. The industry expects premium output but offers gig-economy instability.
Venues get 100% advance. Photographers get 5%. This cashflow gap kills small studios.
Agencies source work then vanish. No contracts, no paper trail. We need escrow.
Clients can't find niche talent (e.g. Pune Food Stylist). They only see generic wedding portfolios.
The Trust Engine.
Escrow Payments
We standardized a 30% Minimum Advance protocol. Funds are held in escrow via Stripe Connect until deliverables are approved, solving the trust deficit on both sides.
Community First
Unlike freelance marketplaces that isolate workers, we built a "Guild." Verified forums allow photographers to discuss pricing standards and blacklist bad clients.
Feature Engineering
The 'Fair Price' Engine
We needed to solve undercutting without price-fixing. We built a calculator that generates a "Suggested Range" based on 3 variables, nudging clients toward fair market rates.
High-Friction Onboarding
To ensure quality, we intentionally added friction. Unlike platforms that want "more users," we prioritized "verified users." We implemented a 3-step gate before a profile goes live.
- 1Phone OTP + GSTIN Verification (Identity)
- 2Minimum 5-Project Portfolio Upload (Quality)
- 3Equipment Inventory Check (Capability)
Phase 1
Results
Data from the first 90 days of Beta deployment in Pune & Mumbai.
The Ecosystem Roadmap
Freemium Monetization
Moving beyond transaction fees to sustainable recurring revenue.
- Pro Badges & Priority Ranking
- Video/Reels Portfolio Support
- Lead Analytics Dashboard
The Enterprise Layer
Tools for agencies to hire bulk talent and manage workflows.
- White-label Dashboards
- Collaborative Lightboxes
- Native Mobile Apps (iOS/Android)