Unbox
Store.
Redefining "Influencer Commerce." Moving away from generic storefronts to highly-curated, limited-edition Drops.
UNBOX_OS
Order #004-BETA
Pune, IN -- 2025
The "Link-in-Bio" Problem
The Creator Economy is booming, but the commerce infrastructure is broken. Influencers typically rely on generic Amazon storefronts (low commission, zero branding) or complex Shopify setups (high effort, high maintenance).
"Fans don't want to browse a catalog of 10,000 items. They want to buy exactly what their favorite creator is using, right now."
User Research Findings
- Decision Paralysis: Too many options lead to zero conversions on standard e-com sites.
- Trust Deficit: Fans trust the creator, but they don't trust random third-party dropshipping sites.
The Pivot
We shifted from a "Marketplace" model to a "Drop" model. Instead of an always-on store, creators release limited "Unboxings" available for 72 hours. This creates scarcity and mimics the "hype" of sneaker culture.
The "3-Click" Drop
Since 90% of traffic comes from Instagram/YouTube mobile apps, the checkout flow had to be frictionless.
The Hook
Instagram Story "Swipe Up" leads directly to a curated PDP (Product Detail Page), bypassing the homepage.
The Bundle
"One-Click Bundle" logic. Users buy the entire "Desk Setup" or "Skincare Routine" in a single tap.
Express Checkout
Guest checkout only. Phone number verification (OTP) replaces email passwords for speed.
Digital Packaging
We stripped away the typical "Mall" aesthetic of e-commerce sites. Instead, we adopted an "Industrial/Logistics" visual language.
Monospace Typography
Used for price, SKUs, and specs to mimic shipping labels and receipts.
Cardboard Textures
Subtle noise and paper textures (like this portfolio) to give a tactile 'Unboxing' feel.
The Impact
Post-launch metrics (Q3 2025)